We plan the parties that people remember.

It's 2018. A couple of us are in a rented studio in Kolkata, trying to fix something that had annoyed us personally for years — booking a decent event decoration in India was genuinely painful. You either paid too much, or you got a setup that looked nothing like the photo you'd seen. So we thought — what if we just did it ourselves, properly, and let people book online?

Our first few months were just birthdays. Local Kolkata families, mostly referrals. We'd show up early, triple-check the balloons, and hang around until the cake was cut. A lot of those customers are still with us today — some of them have booked us three or four times for different occasions. That's how we knew the idea was working.

2020 was hard. The pandemic hit right when we were planning to expand, and for a few months nothing moved. But people still wanted to celebrate — quiet birthdays at home, small anniversaries, milestone moments — and somehow, demand actually picked up. We figured out contact-free setups, trained our teams on safety protocols, and came out of it stronger than before.

In 2021 we started posting on YouTube. At first it was just quick behind-the-scenes clips — how we inflate balloons, how a setup comes together, that sort of thing. We didn't expect much. Today that channel has over 15 lakh (1.5 million) subscribers, and our Instagram has crossed 1.5 lakh followers. It turns out people really do want to see how this stuff is made.

Seven years in, we're serving 80+ cities with a team of over 1,000 trained decorators. We cover birthdays, anniversaries, baby showers, baby welcomes, weddings, kids' parties, candle-light dinners, and corporate events. Our average rating sits at 4.8 out of 5, and we've delivered over 10 lakh events without losing track of why we started in the first place.

The mission today is the same as it was in that rented studio: make a good celebration easy to book, fair to pay for, and something you'll want to do again.